Shopify Web Designer
Design and Liquid development in one engagement — no handoff gap, no "it looked better in Figma." Custom Shopify theme builds and page redesigns for brands that need design decisions and technical execution from the same person.
Talk to a Shopify Web DesignerFree 30-minute review of your current store.
The Problem
The gap between design and Shopify development is where most projects break down. Here's the spectrum — and where we sit.
Technical Depth
The Shopify-specific technical skills that determine whether a design gets built correctly — or gets approximated.
Custom product templates, collection templates, and section files. Understanding of object hierarchy (product, variant, cart, customer) so design logic maps directly to Shopify's data model.
Custom section schemas with settings panels your team can use in the theme editor — no hardcoded content, no developer required for copy changes, no breaking things by accident.
Custom data surfaces for complex products: size charts, ingredient tables, custom specifications, comparison tables, and dynamic content that goes beyond Shopify's default product fields.
Cart drawer builds, line item properties, cart upsells, checkout extensibility (Shopify Plus), and thank-you page customization — the commerce-specific UI that generic designers don't know exists.
Image optimization, deferred scripts, minimal JavaScript, font subsetting, and lazy loading built into the development process — not bolted on afterward when PageSpeed fails.
Styling and integrating Shopify apps (reviews, subscriptions, loyalty, upsells) so they look native to your theme — not like a widget dropped from a third party onto a page that wasn't designed for it.
Scope of Work
Six page types and components where Shopify web design decisions have the highest revenue impact.
Value proposition clarity, hero section, social proof architecture, navigation, and conversion-oriented content hierarchy — designed for the buyer who landed from a paid ad or organic search.
Product grid layout, filter/sort UX, category editorial content, pagination, and mobile touch targets — the pages that carry the most SEO value and the most buyer intent.
Image gallery, variant selector UX, add-to-cart placement, trust signals, reviews integration, FAQ sections, and related products — the page where the buying decision is made.
Cart drawer vs. cart page, upsell placement, trust badges, shipping threshold progress, and checkout flow design (Shopify Plus checkout extensibility).
Campaign pages, bundle pages, collection feature pages, and editorial content pages — custom Liquid templates or theme sections that don't compromise your main theme.
Every design starts at 375px. Tap targets, thumb zones, scroll behavior, sticky elements, and image loading — optimized for the 70%+ of your traffic that arrives on mobile.
Case Studies
Three stores where having design and development in one engagement made the difference.
Problem
Hired a traditional web designer to redesign their store. The designer delivered beautiful Figma mockups — but had no Shopify knowledge. The development handoff to a separate agency produced a site that looked nothing like the mockups and ran at 7.4 seconds LCP.
What We Did
We rebuilt the store from scratch as the designer-developer in one engagement. Liquid-native design — every component designed knowing exactly how it would be built. No handoff gap. Final build at 1.8s LCP on mobile.
Outcome
Store launched on time. Conversion rate increased 2.1x vs. the previous site. The client never had to manage a design-developer gap again.
Problem
Running a Dawn theme with heavy customization layered on top by three different freelancers over 18 months. The theme was breaking on mobile, section conflicts were producing visual bugs, and adding any new feature required rebuilding something that was already broken.
What We Did
Full Shopify web design engagement: audited the existing theme, mapped what could be preserved vs. what needed rebuilding, built a custom theme from scratch with a proper section schema architecture and documented component system.
Outcome
Theme rebuild reduced page weight by 61%. Zero layout bugs on mobile post-launch. Internal team now uses the section editor to update content without developer involvement.
Problem
Purchased a premium Shopify theme ($320) that looked great in the demo. After installing their 9 apps and uploading real product content, the theme looked nothing like the demo, several sections conflicted with app scripts, and mobile performance was degraded beyond repair.
What We Did
Diagnosed the specific theme-app conflicts. Rebuilt the three most problematic sections (hero, PDP, cart drawer) as custom Liquid components that isolated them from app script interference. Performance audit and script consolidation.
Outcome
LCP improved from 5.9s to 2.3s. App conflicts resolved without removing any app functionality. Client avoided a full theme rebuild — saved approximately $18K in development cost.
FAQ
Let's look at your store together. We'll identify the design gaps and show you exactly what we'd change — and how we'd build it.
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