Privacy Policy

NewMotion IT, Inc. ("NewMotion IT", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard information when you visit newmotionit.com or engage our services.

1. Information We Collect

Information you provide directly: When you fill out our contact or intake forms (powered by Tally.so), we collect your name, email address, and any details you voluntarily provide about your business or project.

Information from blog comments: If you submit a comment on our blog, we collect your name and optionally your email address. Email addresses are not displayed publicly and are used only for moderation purposes.

Automatically collected information: When you visit our site, we automatically collect certain technical data, including your IP address, browser type, device type, pages visited, and time spent on pages. This is collected through the analytics tools described below.

2. How We Use Your Information

We use the information we collect to:

• Respond to inquiries and deliver our services
• Understand how visitors use our website and improve our content
• Moderate and display approved blog comments
• Send service-related communications (we do not send marketing emails without your consent)
• Comply with legal obligations

3. Analytics and Tracking

Google Analytics 4 (GA4): We use Google Analytics to understand site traffic and usage patterns. GA4 collects anonymized data about your visits. You can opt out via the Google Analytics Opt-out Browser Add-on.

Google Tag Manager: We use Google Tag Manager to manage and deploy tracking scripts on our site.

PostHog: We use PostHog for product analytics to understand user interactions on our site. PostHog processes data in compliance with GDPR. Data may be stored on PostHog's EU or US infrastructure. See PostHog's Privacy Policy.

4. Cookies

We use cookies and similar tracking technologies to operate and improve our website. Cookies are small text files stored on your device. We use:

• Essential cookies: Required for the website to function (e.g., session management).
• Analytics cookies: Set by Google Analytics and PostHog to collect usage data.
• Preference cookies: Used to remember your cookie consent choice.

You can control cookies through your browser settings or by declining non-essential cookies in our cookie consent banner. Note that disabling certain cookies may affect site functionality.

5. Third-Party Services

We use the following third-party services that may process your data:

• Sanity.io — Content management system for our blog and website content.
• Vercel — Website hosting and serverless functions. Your IP address may be logged by Vercel's infrastructure.
• Tally.so — Form and intake management. Data submitted via Tally forms is subject to Tally's Privacy Policy.
• Google Fonts — Font delivery. Google may collect IP addresses when fonts are loaded.

These third parties process data under their own privacy policies. We encourage you to review them.

6. Data Sharing

We do not sell, rent, or trade your personal information. We may share information only:

• With service providers necessary to operate our business (as listed in Section 5)
• If required by law, regulation, or legal process
• To protect the rights, property, or safety of NewMotion IT, our clients, or the public

7. Data Retention

We retain personal data for as long as necessary to fulfill the purposes outlined in this policy. Contact form submissions are retained for up to 2 years. Analytics data retention is configured per the settings of each analytics platform (typically 14 months for GA4).

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• The right to access the data we hold about you
• The right to correct inaccurate data
• The right to request deletion of your data
• The right to object to or restrict processing
• The right to data portability

To exercise any of these rights, please contact us at hello@newmotionit.com. We will respond within 30 days.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated policy on this page with a revised "Last updated" date. Continued use of our site after changes are posted constitutes acceptance of the updated policy.

11. Contact

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

NewMotion IT, Inc.
12410 Milestone Center Drive, Suite 600
Germantown, Maryland 20876
United States
hello@newmotionit.com