// Shopify Plus Solutions

Shopify Plus B2B: Wholesale and Trade Buyer Experiences Built on Shopify

Shopify Plus includes native B2B functionality designed for wholesale, trade, and mixed DTC and B2B operations. We configure and build B2B experiences that meet wholesale buyer expectations without separate platforms.

For Shopify brands doing $10K–$100K+/month

Running B2B on a Platform Built for DTC

Most Shopify stores were built for direct-to-consumer. When wholesale or trade buyer programs are added, they get bolted on with apps and workarounds that create inconsistency, manual order entry, and pricing errors.

Shopify Plus B2B replaces the workarounds with a native wholesale buyer experience.

Manual wholesale price lists sent by email rather than a buyer portal
Separate order entry processes for wholesale vs retail orders
No net payment terms support for trade buyers
Price lists maintained manually and frequently incorrect
No self-service portal for wholesale buyers to place and track orders
Shopify Plus B2B company profile configuration
Custom price list setup by company, volume, or product
Net payment terms setup and management
B2B buyer portal configuration and customization
Order minimum and quantity rules
B2B-specific checkout flow development
Wholesale account application and approval flow

Native B2B Configuration and Custom Development on Shopify Plus

Shopify Plus includes B2B features: company profiles, buyer portals, custom price lists, net payment terms, and order minimums. We configure and extend these for your specific wholesale model.

The result is a wholesale channel that buyers can self-serve and your team manages from the same Shopify admin.

What Is Included

B2B requirements documentation
Shopify Plus B2B feature configuration
Company profile and buyer account setup
Price list architecture and implementation
Payment terms and order rules configuration
Buyer portal customization
Wholesale application flow development
Testing across buyer scenarios

How B2B on Shopify Plus Impacts Revenue

// Buyer Experience

Self-service buyers order more frequently

Wholesale buyers who can log in, view their pricing, and place orders without contacting a rep order more often with less friction.

// Operational Efficiency

Eliminate manual wholesale order processing

B2B orders entered through the portal flow directly into Shopify. No manual order entry, no price list emails, no back-and-forth.

// Pricing Accuracy

Configured price lists eliminate manual errors

Price list management in Shopify ensures every buyer sees their correct pricing. Manual price lists sent by email create discrepancies and disputes.

// Channel Growth

Scale wholesale without proportional team growth

A self-service B2B portal handles more wholesale accounts without adding account management headcount.

How We Build Your B2B Experience

Requirements

We document your wholesale model: buyer tiers, pricing structure, payment terms, minimum orders, and approval process.

Configuration

We configure Shopify Plus B2B features based on your requirements.

Development

We build any custom elements: application flows, portal customizations, or ERP connections.

Testing

We test the buyer journey from account application through order placement and fulfillment.

Launch

We assist with wholesale buyer migration and launch.

Tools and Technology

Shopify Plus B2BShopify Admin APIShopify Storefront APILiquidCustom Shopify AppsERP API IntegrationKlaviyo (B2B communications)Net Terms Payment Providers

Why B2B Implementations Fail

B2B implementations fail when they are configured for the demo use case rather than the specific wholesale model. Pricing, approval, and payment term logic all need to match exactly how your wholesale business operates.

We document your wholesale model first and configure to match it exactly.

Price list architecture that does not map to actual buyer tier structure
Payment terms not connected to actual invoicing and collection process
Buyer portal that does not match buyer expectations from existing process
No testing with actual wholesale accounts before launch

Common Questions

Other Ways We Can Help

Build a Wholesale Experience Your Buyers Will Actually Use

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