Shopify Plus Solutions

Shopify Plus B2B: Wholesale and Trade Buyer Experiences Built on Shopify

Shopify Plus includes native B2B functionality designed for wholesale, trade, and mixed DTC and B2B operations. We configure and build B2B experiences that meet wholesale buyer expectations without separate platforms.

For Shopify brands doing $10K–$100K+/month

The Problem

Running B2B on a Platform Built for DTC

Most Shopify stores were built for direct-to-consumer. When wholesale or trade buyer programs are added, they get bolted on with apps and workarounds that create inconsistency, manual order entry, and pricing errors.

  • Manual wholesale price lists sent by email rather than a buyer portal
  • Separate order entry processes for wholesale vs retail orders
  • No net payment terms support for trade buyers
  • Price lists maintained manually and frequently incorrect
  • No self-service portal for wholesale buyers to place and track orders

Shopify Plus B2B replaces the workarounds with a native wholesale buyer experience.

The Solution

Native B2B Configuration and Custom Development on Shopify Plus

Shopify Plus includes B2B features: company profiles, buyer portals, custom price lists, net payment terms, and order minimums. We configure and extend these for your specific wholesale model.

The result is a wholesale channel that buyers can self-serve and your team manages from the same Shopify admin.

  • Shopify Plus B2B company profile configuration
  • Custom price list setup by company, volume, or product
  • Net payment terms setup and management
  • B2B buyer portal configuration and customization
  • Order minimum and quantity rules
  • B2B-specific checkout flow development
  • Wholesale account application and approval flow

What's Included

What Is Included

✓B2B requirements documentation
✓Shopify Plus B2B feature configuration
✓Company profile and buyer account setup
✓Price list architecture and implementation
✓Payment terms and order rules configuration
✓Buyer portal customization
✓Wholesale application flow development
✓Testing across buyer scenarios

Revenue Impact

How B2B on Shopify Plus Impacts Revenue

Buyer Experience

Self-service buyers order more frequently

Wholesale buyers who can log in, view their pricing, and place orders without contacting a rep order more often with less friction.

Operational Efficiency

Eliminate manual wholesale order processing

B2B orders entered through the portal flow directly into Shopify. No manual order entry, no price list emails, no back-and-forth.

Pricing Accuracy

Configured price lists eliminate manual errors

Price list management in Shopify ensures every buyer sees their correct pricing. Manual price lists sent by email create discrepancies and disputes.

Channel Growth

Scale wholesale without proportional team growth

A self-service B2B portal handles more wholesale accounts without adding account management headcount.

How We Work

How We Build Your B2B Experience

01

Requirements

We document your wholesale model: buyer tiers, pricing structure, payment terms, minimum orders, and approval process.

02

Configuration

We configure Shopify Plus B2B features based on your requirements.

03

Development

We build any custom elements: application flows, portal customizations, or ERP connections.

04

Testing

We test the buyer journey from account application through order placement and fulfillment.

05

Launch

We assist with wholesale buyer migration and launch.

Tech Stack

Tools and Technology

Shopify Plus B2BShopify Admin APIShopify Storefront APILiquidCustom Shopify AppsERP API IntegrationKlaviyo (B2B communications)Net Terms Payment Providers

Why Others Fall Short

Why B2B Implementations Fail

B2B implementations fail when they are configured for the demo use case rather than the specific wholesale model. Pricing, approval, and payment term logic all need to match exactly how your wholesale business operates.

  • Price list architecture that does not map to actual buyer tier structure
  • Payment terms not connected to actual invoicing and collection process
  • Buyer portal that does not match buyer expectations from existing process
  • No testing with actual wholesale accounts before launch

We document your wholesale model first and configure to match it exactly.

FAQ

Common Questions

Related Services

Other Ways We Grow Shopify Revenue

Shopify Plus Development

Enterprise Shopify development on the Plus platform.

Learn more →

Shopify Plus Architecture

Multi-store and enterprise architecture planning.

Learn more →

ERP Commerce Integrations

Connect your ERP to Shopify for unified operations.

Learn more →

Build a Wholesale Experience Your Buyers Will Actually Use

Start with a free Shopify Plus audit. We will review your wholesale model and scope exactly what the B2B configuration requires.

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Let's Connect

Have a question, an idea you're working through, or something that isn't working quite right? Reach out anytime and I'm happy to help or point you in the right direction.

Address

12410 Milestone Center Drive, Suite 600, Germantown, Maryland, 20876, United States of America

Email

chris@newmotionit.com

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